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Chris Jacquemin joined the Endeavor Talent Agency in 2000 to create a
media research division. Over the past five years, Endeavor has emerged as
the clear leader among the agencies in the television business and has
become a solid second within the motion picture business. Jacquemin has
built a research practice focused on providing the agency and its clients
with an objective understanding of how television and film properties are
performing, while also identifying market opportunities as the media
landscape and the consumption of entertainment evolves. Endeavor is the
only agency with a full service research practice covering all areas of
media.
Among Jacquemin’s innovations within the agency was the creation of a series
of research oriented newsletters that provide the clients of the agency with
contextualized analyses of television programming, network scheduling
strategies and development opportunities. Key strategic initiatives include
early scheduling analysis regarding The O.C., two separate renewal
presentations for King of the Hill among numerous other series, and regular
predictions related to the network television landscape. The unit also
provides analysis of the motion picture business worldwide, covering box
office and home video trends to analysis of feature tracking data.
In 2006, Jacquemin worked to establish an internal team of agents from each
division of the company which now serves as the Endeavor Digital group.
This new division, comprised of twelve members, is responsible for working
with the agency’s clients as they innovate in new media, while also
identifying talent from new media that can transition across traditional
media platforms. The group is additionally working with and advising
platform based and service oriented technology companies. The practice is
particularly unique given its deep integration with Endeavor Marketing and
its use of consumer research analyses in determining strategic objectives.
In 2008, Jacquemin put together a select team of agents from the TV, film,
talent, voiceover, unscripted and marketing departments to focus on the
video game business. The group has developed relationships with all of the
publishers and is focused on bringing original game IP to market for its
core client base. Areas of focus include the console business, handheld
devices, PC games, mobile and casual games.
Just prior to joining Endeavor, Jacquemin was overseeing the primary
research group within the entertainment and marketing divisions of the ABC
Television Network. Contributions to the company included oversight of
focus groups aimed to determine which series would make it to the schedule,
early development cues for new programming and marketing campaign analyses
for the branding of the network and its programming. He worked with the
network as it launched Who Wants to Be A Millionaire.
Earlier in his career, working with CBS Enterprises, Jacquemin oversaw a ten
person research team and was responsible for numerous first run and
off-network distribution and marketing research presentations for the
launches of series that include Everybody Loves Raymond, Martha Stewart
Living and the Howard Stern Radio Show for broadcast television stations and
basic cable networks. The team also maintained oversight of the
development, launch and maintenance of the web sites for all of their
television series.
Jacquemin began his career in the television distribution research group for
the Walt Disney Company before moving to Rysher Entertainment, where he
built an international research unit focused on television and motion
picture distribution and marketing research.
Chris is a contributing member of the Endeavor Foundation, a charitable
organization within the agency.
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