James Davey is Senior Vice President of Marketing, Planning, and Retail Development for Nickelodeon and Viacom Consumer Products (NVCP).

In this role, Davey develops marketing and retail strategies for more than 20 entertainment properties within the NVCP Portfolio including: SpongeBob SquarePants; Dora the Explorer; and South Park. He works with departments including marketing and advertising sales to define long-term strategies and identify the viability of individual entertainment properties. Managing a team of 35, he develops launch strategies for individual properties including: research; creative; advertising; and promotion, then works with the retail community to communicate upcoming priorities, develop collaborative marketing programs, and define long-term growth plans.

A seven-year veteran, Davey joined Nickelodeon as Vice President, Toys and Packaged Goods for NVCP where he was responsible for selecting all licensee partners, negotiating contracts, and developing retail strategies in a three-year period while nearly tripling the size of the NVCP licensee base. He led his team in negotiating several of the largest and most complex integrated licensing, promotion and advertising deals with a range of toy partners.

Prior to joining Nickelodeon, Davey was Director of Global Marketing for the Polaroid Corporation where he was responsible for the Polaroid i-Zone youth business segment for two years and grew the division from $5million to $250million worldwide. He directed the worldwide launch of Polaroid i-Zone cameras and sticky film and oversaw product development for the i-Zone franchise which included leading cross-functional teams, defining research needs, working closely with industrial design and packaging agencies, and performing financial modeling.

Davey began his career at Global Partners Management Consulting, where he worked with Fortune 100 companies both globally and domestically, to develop competitive marketing, training and sales programs. He has held various posts with Lego Systems, Inc. and Krupp Real Estate Investment Co.

Davey has been a guest lecturer in the area of youth marketing for a number of business school programs and has spoken at over 20 conferences in the past few years. He holds a B.A. in Economics and International Studies, and a MBA from Babson Graduate School.