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Gold Sponsors
Silver Sponsors
Bronze Sponsors
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Schedule-at-a-Glance
| Tracks:
Kids
| Hollywood |
Enterprise |
Future |
Technology
Technology and Results
Room 404 AB
Wednesday, September 3, 2008
| 7:30 am 9:00 am |
Registration and Networking |
| 9:00 - 10:30 am |
Welcome and Virtual Worlds Expo Main Keynote
- Christopher V. Sherman, Executive Director, Virtual Worlds Expo
Conference Keynote
- Jon Landau,
Academy Award ® - winning Producer,
Lightstorm
Entertainment, Inc.,
Advisor, Multiverse |
| 10:30 - 11:00 am |
Networking Break and Demos |
| 11:00 - 11:30 pm |
Brands in the Virtual World Case Study: There and Scion
Scion has established itself as one of the most progressive and active
brands in the virtual worlds space today. This case study, presented
jointly by Scion and Makena Technologies, will detail Scion's strategy
and programs inside the 3D world There.com. The study will share
learnings from both the brand stakeholder's perspective and the platform
stakeholder's perspective, detailing performance metrics and future
plans for Scion's strategy.
-
Adrian Si, Interactive Marketing Mgr, Scion
-
Benton Richardson,
VP Business Development, Makena Technologies, Inc.
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| 11:30 - 12:00 pm |
Virtual World
Advertising: Lessons Learned
Marketing and advertising inside of
virtual worlds can represent a challenge on many levels. Drawing
upon over two years of practical in-world advertising experience,
Jared Freedman of Code4Software will present hard statistics showing
the results of advertising inside of one of the most popular Virtual
Worlds, Second Life TM and some important lessons for those seeking
to monetize their virtual world venues. Code4Software created the
system that currently runs the largest centrally controlled
advertising network in Second Life that logs over fifteen million
impression minutes per month.
- Jared Freedman,
President, Code4Software LLC
|
| 12:00 - 1:00 pm |
Lunch |
| 1:00 - 2:00 pm |
Unified Communications Meets the Virtual World
The fusion of enterprise-oriented social networking and 3D
technology is giving rise to realistic human interactions in
immersive virtual meeting environments. IBM Lotus and Forterra
Systems have teamed up to develop an integrated platform that
leverages the unified communication strength of Lotus with the
immersive 3D virtual world technology from Forterra. The result is a
visually rich set of collaboration functionality available anytime,
anywhere.
- Robert Gehorsam, President, Forterra
- Todd Page, Advisory Software Engineer, Unified Communications
Software, IBM Software Group
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| 2:00 - 2:30 pm |
Networking Break and Demos |
| 2:30 - 3:30 pm |
Winning Strategies to Optimize Online Revenues - Leading
initiatives in MMOGs/Virtual Worlds
Listen to leading MMOG/virtual worlds thinkers present
winning strategies regarding business models, user experience,
worldwide reach, billing solutions, lessons learned, current issues
and fraud prevention. Hosted by Paynova.
- Eric Smith, Moderator
- John Bates, Evangelist, Mindark
- Cyle Witruk, Strategic Developer, Paynova
- Mr. Herman Hsiung, Beijing Cyber Recreation District
- Wanda Gregory, VP Executive Producer, Flowplay
- Cary Rosenzweig, CEO, IMVU Inc
- Glynn Smith, CEO, Mobillcash
- Michal Todorovic, President of Warm and Fuzzy Logic
|
| 3:30 - 4:00 pm |
Networking Break and Demos |
| 4:00 - 5:00 pm |
Afternoon Keynote
- Steve Parkis,
Senior Vice President, Disney Online |
| 5:00 - 6:00 pm |
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Thursday, September 4, 2008
| 7:30 am 9:00 am |
Registration and Networking |
| 9:00 - 10:30 am |
Welcome and Virtual Worlds Expo
Main Keynote
- Christopher V. Sherman, Executive Director, Virtual Worlds Expo
Conference Keynote
- Colin J. Parris, Ph.D., Vice
President, Digital Convergence, IBM Research interviewed by
Erica Driver, Principal, ThinkBalm
|
| 10:30 - 11:00 am |
Networking Break and Demos |
| 11:00 - 12:00 pm |
open
|
| 12:00 - 1:00 pm |
Lunch |
| 1:00 - 2:00 pm |
From the Metaverse to the Interverse:
Japanese Efforts to Evolve the Virtual Worlds Landscape
Linking disparate metaverses into a connected Interverse is the next
step in creating an ecosystem of virtual worlds that supports both
private and commercial entities. In this session, we describe
virtual world technologies being developed at 3Di, Inc., in Japan,
in collaboration with the global OpenSim community, to work towards
this goal of the Interverse. Specifically, we describe our efforts
regarding extended avatar interoperability (that preserves not only
identity but also avatar appearance and inventory across world
boundaries), our in-browser 3D viewer, and other enterprise-oriented
features such as 3D behavior analysis, load balancing, and
voice-over-IP.
- Taku Kamata, CTO and Vice President of 3Di, Inc.
- Liu Xiaolu, Senior Engineer, 3Di, Inc.
- Mike Mazur, Senior Engineer, 3Di, Inc.
- Norman Lin, Senior Engineer, 3Di, Inc.
- Aki Ohashi, Partner of investment division at ngi group, inc.
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| 2:00 - 2:30 pm |
Networking Break and Demos |
| 2:30 - 3:30 pm |
Working in Multiverse
Multiverse co-founders Corey Bridges and Rafhael Cedeno will provide
a high-level description of the company’s unique platform, which
enables anyone, from indie developers to huge media companies, to
create radically unique virtual worlds. This session includes an
overview of Multiverse’s approach to building both 3D and Flash
worlds, as well as an innovative, new consumer initiative to be
unveiled at the conference.
- Rafhael Cedeno, CTO & Co-Founder, The Multiverse Network, Inc.
- Corey Bridges, Executive Producer, Multiverse
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| 3:30 - 4:00 pm |
Networking Break and Demos |
| 4:00 - 5:00 pm |
open
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