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Schedule-at-a-Glance
| Tracks:
Kids
| Hollywood |
Enterprise |
Future |
Technology
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Virtual Worlds Hollywood
 Room 408 B
Virtual Worlds have the ability to bring creators together
with passionate fans in an environment that supports rich
storytelling and engagement on a level impossible with other
forms of entertainment media. Virtual Worlds Hollywood is designed for
entertainment industry professionals seeking to understand the
opportunities presented by virtual worlds and how to effectively
work in virtual worlds tied to entertainment brands. VW
Hollywood takes place at Virtual Worlds Expo, Sept. 3-4, 2008 at
the Los Angeles Convention Center.
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Wednesday, September 3, 2008
| 7:30 am 9:00 am |
Registration and Networking |
| 9:00 - 10:30 am |
Welcome and Virtual Worlds Expo Main Keynote
- Christopher V. Sherman, Executive Director, Virtual Worlds Expo
Conference Keynote
- Jon Landau,
Academy Award ® - winning Producer,
Lightstorm
Entertainment, Inc.,
Advisor, Multiverse |
| 10:30 - 11:00 am |
Networking Break and Demos |
| 11:00 - 12:00 pm |
Virtual Worlds Primer for Entertainment Industry
How do you take an existing entertainment franchise to the virtual
world? What are the expectations? How do you leverage existing audiences
to drive new revenue streams? What are the hurdles? How do you create a
compelling virtual environment that does justice to the original content
and yet is fresh, engaging and entertaining to participants? This
session, designed specifically for content owners, will answer all these
questions and more.
- Chris Carella,Chief Creative
Officer, The Electric Sheep Company
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| 12:00 - 1:00 pm |
Lunch |
| 1:00 - 2:00 pm |
Virtual Worlds By The Numbers: A Look at the Market Research
This session lays the groundwork by giving you the research
you need to take advantage of virtual worlds today. We’ll also look
at forecasts for where virtual worlds are going tomorrow. Plan your
brand extensions based on current trends as well as a solid
understanding of growth projections and the technologies of the near
future.
-
Steve Prentice, VP & Gartner fellow,
Gartner
-
Yuanzhe (Michael) Cai, Director, Broadband &
Gaming, Parks Associates
- Barry Gilbert, Vice
President, Strategy Analytics
- Brian Dunbar, EVP Client
Services, Millions of Us
- Nic Mitham, CEO, K Zero
(moderator) |
| 2:00 - 2:30 pm |
Networking Break and Demos |
| 2:30 - 3:30 pm |
Bringing Celebrity Brands to Virtual Worlds
The creators of films, television shows, comic books, and
games are focusing on virtual worlds now more than ever. With young
people spending more time in virtual worlds instead of watching
television, media companies and celebrities are forging new
relationships and “appearing” in virtual worlds. This session looks
at the promotional value of bringing celebrities into virtual worlds
and how to maximize this exposure and create meaningful engagement
with fans.
- Matt Palmer, Executive Vice
President and General Manager, Stardoll
- Dan Jansen, CEO and
Co-Founder, Virtual Greats
- Teemu Huuhtanen,
Executive Vice President, Habbo Business and President,
North
America
- Rajiv Mody, VP, 3D Worlds,
MTV Networks
- Lewis Henderson, Senior
VP, Head of Digital, William Morris
-
Arnaldo “AJ” Peralta, Executive Vice President, Icarus Studios
(moderator)
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| 3:30 - 4:00 pm |
Networking Break and Demos |
| 4:00 - 5:00 pm |
Afternoon Keynote
- Steve Parkis,
Senior Vice President, Disney Online |
| 5:00 - 6:00 pm |
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Thursday, September 4, 2008
| 7:30 am 9:00 am |
Registration and Networking |
| 9:00 - 10:30 am |
Welcome and Virtual Worlds Expo
Main Keynote
- Christopher V. Sherman, Executive Director, Virtual Worlds Expo
Conference Keynote
- Colin J. Parris, Ph.D., Vice
President, Digital Convergence, IBM Research interviewed by
Erica Driver, Principal, ThinkBalm
|
| 10:30 - 11:00 am |
Networking Break and Demos |
| 11:00 - 12:00 pm |
How TV Networks Are Effectively Using Virtual Worlds
Television networks have been exploring virtual worlds for
some time. Examples range from the promotional use of virtual
worlds, like Showtime’s L Word community in Second Life, to the
virtual world extension of established franchises such as CBS’s CSI
and MTV’s multiple virtual worlds, all based upon established shows.
This session provides a series of mini-case studies exploring how
Showtime, CBS, Warner Bros., MTV and others are effectively using
virtual worlds.
- Valerie Williamson,
VP of Marketing and Business Development,
The Electric Sheep Company
(moderator)
- Christopher Lucas,
Vice President and Executive Producer, Showtime
|
| 12:00 - 1:00 pm |
Lunch |
| 1:00 - 2:00 pm |
How Virtual Worlds Influence the Future of Entertainment
An exploration of cross-platform narrative possibilities,
bringing video content into virtual worlds and vice versa.
-
Tim Kring, Executive Producer/Creator, Heroes
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Reuben Steiger, CEO and Founder, Millions of Us (moderator)
- Elan Lee, formerly of 42
Entertainment and now founder of Fourth Wall Studios
- Douglas Gayeton, CCO, Millions of Us
- Chris Jacquemin,
Endeavor Talent Agency
|
| 2:00 - 2:30 pm |
Networking Break and Demos |
| 2:30 - 3:30 pm |
Bringing Movies into the Virtual World: a Legal and Business
Perspective
This panel of business professionals and legal experts will
discuss what is involved in bringing movies into virtual worlds.
Several studios have already expanded the movie experience into the
virtual world. The movies “300” and “Live Free or Die Hard”, just to
name two, have created virtual world extensions of the films where
avatars can experience the action of the movies. Moreover, Disney
announced it would build more virtual worlds like Pirates of The
Caribbean Online, based on a broad range of its properties,
including Toy Story, Narnia, Cars, The Incredibles, Cinderella and
others. Other companies are taking a different tack and entering
into licensing deals allowing film clips or movies to be shown in
the virtual world. Makena Technologies has struck a deal with
Paramount Digital Entertainment to license clips from thousands of
the latter’s films and TV shows for use in Makena’s There.com
virtual world. Likewise, Sony and Warner Bros. have both struck
deals with Gaia Online. This session will discuss the main legal and
business issues faced in such deals.
- Sean Kane, Attorney, Drakeford
& Kane LLC
- Daniel Light, Head of
Interactive, Picture Production Company
- Malik Ducard, VP North
American Digital Distribution, Paramount Digital Entertainment
- Roxanne E. Christ,
Partner, Latham & Watkins
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| 3:30 - 4:00 pm |
Networking Break and Demos |
| 4:00 - 5:00 pm |
Virtual Worlds: What Producers Need to Know
Join us for a moderated two-way dialog between accomplished
independent motion picture, television and new media producers and
virtual worlds technology providers. This session will evoke a
lively, open discussion for advancing collaboration between the
world’s leading entertainment producers and the emerging virtual
worlds industry.
- W. Vito Montone, Chairman
& CCO, Neoverse Technologies, Inc. (moderator)
- John Andrews, Senior
VP/Creative Director, Klasky-Csupo
- Rafhael Cedeno, CTO &
Co-Founder, The Multiverse Network, Inc.
- Brad Lineberger, CTO for
Icarus Studios
- Jeremy Ross, Director of New
Product Development, TOKYOPOP
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